Our media house
Learn by deciding, in the open.
Everything we publish for free lives under one roof: reports that answer what a role really is, interactive case studies you decide your way through, and the live events. No account, no email wall.
Reports
The straight answer to what a role is.
Written for the questions people actually search, and quotable by the answer engines that increasingly do the searching.
Is Founder's Office just a glorified EA role?
Read →What does a Chief of Staff actually do?
SoonGrowth Engineers, explained
SoonThe AI Generalist role
SoonEntrepreneur in Residence, honestly
SoonCategory Managers in startups
SoonFounding team, before there's a team
SoonCase studies
Decide your way through.
Real situations from the pre-read library, played the way the simulations are: one call at a time, with the trade-off made visible.
Browse the case studiesEvents · soon
The Conversational Case, live.
A room, a real decision, and operators marking the thinking out loud. Our format as an event: it makes the standard something you can watch happen.
Free · marked against the standard
Take the assessment.
2.1% get a seat. Everyone gets their score. Either way you leave knowing something true about how you think.